Hoping to revitalize the typical festival feel, the organizers of a new fest are incorporating yoga, ice baths, and live music. Scheduled from July 4-6 at Chew Valley Lake in Somerset, the "Fire in Your Soul" fest will take place in its namesake region.
Milly on Air, one of the electronic acts performing at the festival, noted a rising demand for wellness solutions. "Folks are more open to taking care of their mental well-being and their community's too. Wellness isn't just calm; it's about finding joy," she stated. As described by event head Luke Hasell, "It's for anyone looking to do better for themselves and the world." Mr. Hasell owns farmland by the lake where he established a tree grove in 2004, which is now called 'Nature's Spectacular'—the location of the fest. That's why he remarked, "I aimed to make my farm a beacon of hope here."
Fire in Your Soul is a new festival that evolved from Valley Fest, previously organized by Mr. Hasell. As Hasell explained, "Fire in Your Soul was part of Valley Fest, and now it's its own thing. I want it to be a smaller, chill-out thing." Milly on Air said, "Song has long been a way to heal, and it can handle feelings and tie you to bigger things than you." "When you play to a crowd that is aware and not drunk, it's a strong thing. I felt a true tie with the crowd."
Along with musical performances, the festival will offer yoga sessions, breathwork periods, and ice baths. Simon Dyer will prepare seasonal meals made from surplus ingredients during live poetry performances in the evenings.